Marketing Voices was one year old as of May 1, 2007. It has been quite a journey. Now the time has come to start blogging too. We need to get the conversation and community for Marketing Voices growing. PodTech has made it easier to do that by our new format.
The idea of having a podcast on how social media is affecting marketing came to me during a conversation I had with John Furrier in May 2005. He was podcasting friends of mine and it hit me that the ability to put content on the web that was targeted, educational and informative and all about marketing and social media was potentially something that could be of interest to marketers. I knew that I did not have anywhere to go that I could learn all about marketing/social media and I decided there had to be more people who had the same needs as I did. John gave me the opportunity to put the show on PodTech.net and the audience has been growing since day one.
Marketing Voices is getting lots of weekly downloads (the exact numbers are confidential) and the community is responding. As Seth Godin said on his podcast on Marketing Voices…Small is the New Big and I am finding that the MVoices audience is very targeted. In our online survey, we found that the majority of the audience is chief marketing officers of technology companies or professional service firms, or CEOs in tech companies and public relations executives.
The practice of marketing is getting blown wide open by social media. That makes it an interesting time to be a marketer. Figuring out what works best with social media practices is what marketing voices is all about. I am always searching the web, and asking the community what is interesting and who could make a great guest. I am open to any and all suggestions. I especially would love to have more international focus– outside the U.S.–and wish that more international marketers weigh in on ideas, companies and guests.
Although we are trying to go to video for the shows, we realize that not all the guests can be videopodcast so I will still be doing some audio interviews as well. I know many of the listeners are on iTunes (the show is only on audio for iTunes) since many people tell me they listen while working out, hiking, or just sitting at their desks working with MV in the background.
Finally, some people have asked me why I use the phrase…may all the voices you hear be marketing voices at the end of each podcast…it is meant to be fun. My 15 year old son and I were brainstorming one night about a tag line to the show and we came up with it so it. It has no “hidden” meaning. So thanks for listening.
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