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Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness talks about the benefits of podcasts, what works and what doesn’t. Ness also talks about how to use podcasts when budgets are lean.
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Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful
Published by August 27th, 2006 in Marketing Voices. 1 CommentPodcasting Power: Juniper Networks Doubles Growth of Their Community
Published by July 2nd, 2006 in Marketing Voices. 4 CommentsDownload MP3
Kelly Wagman, Head of Customer Relationship Marketing for Juniper Networks tells host Jennifer Jones how Juniper’s podcasting has extended the size of their community in just six months. Kelly delves into the specifics on what Juniper has done well, and how they have used podcasting to leverage their brand with specific audiences.
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