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Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications Forum in Las Vegas, Stone tells Jones all about BlogHer and what women want in social communication. They discuss the potential for Hillary Clinton to win the election and the power of women in politics today.
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David Weinberger On Social Media and Changing Communications
Published by March 11th, 2007 in Marketing Voices. 2 CommentsDownload MP3
David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has to occur before marketing really changes and adopts social media. His advice to marketers is to take small risks and keep pushing back on CEOs who don’t yet “get” it. Weinberger gives mild kudos to USA TODAY for its new format, and uses it as an example of slow change. The former Woody Allen gag writer tells Jones his new book is due out May 1 and entitled: “Everything is Miscellaneous.”
Photo Credit: Doc Searls via Creative Commons/Flickr
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