The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.
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Social Marketing Insights From the Obama and Clinton Campaigns
Published by March 24th, 2008 in Marketing Voices. 0 CommentsPete Blackshaw of Nielsen Buzzmetrics Back by Popular Demand
Published by December 10th, 2006 in Marketing Voices. 4 CommentsDownload MP3
Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the companies that will be successful are the ones developing both offensive and defensive radar for their customers. Nielsen is the leader in global measurement and it’s on the cutting edge of new ideas where they are establishing frameworks to give to marketers. Nielsen is just beginning to rank video, which is really in its infancy. Podcasting metrics are also elusive for them according to Pete, but they are working on it. Nielsen Buzzmetrics is the firm that helps companies promote and protect their brands through the measurement, analysis, and interpretation of CGM - or online word of mouth - across forums, message boards, social networking sites, direct company feedback, online communities and blogs.
Besides being CMO of Nielsen, Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA). He is definitely one of the leaders of CGM marketing today and we’re very excited to get him on MVOICES again.
Providing Brands with Radar: Measuring the Power of Consumer Generated Media
Published by May 22nd, 2006 in Marketing Voices. 0 CommentsDownload MP3
Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes how consumer generated media is evolving and predicts future trends.
Check out his blog at:
consumergeneratedmedia.com
Company’s site at:
NielsenBuzzMetrics.com.
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