Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.
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Using Design To Create Customer’s Experience On The Web
Published by April 28th, 2008 in Marketing Voices. 0 CommentsAssessing a Company’s Social Media Position: Adam Metz’s Perspective
Published by April 18th, 2008 in Marketing Voices. 0 CommentsAdam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.
ELF YOURSELF: THE WEB’S MOST VIRAL CAMPAIGN
Published by February 11th, 2008 in Marketing Voices. 0 CommentsOffice Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.
For more info on the Elf Yourself Office Max campaign, download the case study video:
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Marketers Rock With RockYou: Using Widgets Successfully
Published by October 8th, 2007 in Marketing Voices. 0 CommentsTwenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, talks to Jennifer Jones about how well a Sony sweepstakes promotion worked and discusses the cultural challenges surrounding the use of widgets.
Darren Aftahi is one of ThinkEquity Partners analysts who focuses on the media and understanding the convergence of media and the consumer. His recent industry report focuses on five key trends in media and advertising: democratization of media, digitization of media, globalization, convergence and consolidation of media. A key take-away is that video is more viral than audio. It is a topic we covered in the latest Marketing Voices podcast.
ThinkEquity Partners believes that video publishers will focus on content creation, but outsource distribution and monetization. Additionally they believe that an ad-supported video model is about to take-off. Flash is also enabling the explosion of user-generated video. Increased broadband penetration is the primary force driving growth in the use of rich multimedia on the web. All of this points to more video and the fact that it is more viral. Lots of insight from Aftahi in this podcast.
Marketing Voices was one year old as of May 1, 2007. It has been quite a journey. Now the time has come to start blogging too. We need to get the conversation and community for Marketing Voices growing. PodTech has made it easier to do that by our new format.
The idea of having a podcast on how social media is affecting marketing came to me during a conversation I had with John Furrier in May 2005. He was podcasting friends of mine and it hit me that the ability to put content on the web that was targeted, educational and informative and all about marketing and social media was potentially something that could be of interest to marketers. I knew that I did not have anywhere to go that I could learn all about marketing/social media and I decided there had to be more people who had the same needs as I did. John gave me the opportunity to put the show on PodTech.net and the audience has been growing since day one.
Marketing Voices is getting lots of weekly downloads (the exact numbers are confidential) and the community is responding. As Seth Godin said on his podcast on Marketing Voices…Small is the New Big and I am finding that the MVoices audience is very targeted. In our online survey, we found that the majority of the audience is chief marketing officers of technology companies or professional service firms, or CEOs in tech companies and public relations executives.
The practice of marketing is getting blown wide open by social media. That makes it an interesting time to be a marketer. Figuring out what works best with social media practices is what marketing voices is all about. I am always searching the web, and asking the community what is interesting and who could make a great guest. I am open to any and all suggestions. I especially would love to have more international focus– outside the U.S.–and wish that more international marketers weigh in on ideas, companies and guests.
Although we are trying to go to video for the shows, we realize that not all the guests can be videopodcast so I will still be doing some audio interviews as well. I know many of the listeners are on iTunes (the show is only on audio for iTunes) since many people tell me they listen while working out, hiking, or just sitting at their desks working with MV in the background.
Finally, some people have asked me why I use the phrase…may all the voices you hear be marketing voices at the end of each podcast…it is meant to be fun. My 15 year old son and I were brainstorming one night about a tag line to the show and we came up with it so it. It has no “hidden” meaning. So thanks for listening.
New Methods for Press Release Distribution: Special Edition From AdTech
Published by May 7th, 2007 in Marketing Voices. 0 CommentsDownload MP3
Online press release distribution — it’s the new world of information dissemination. Getting search engine optimization in a press release is valuable to marketers. Joe Beaulaurier, of PR Web, was at AdTech to talk about how PR Web connects podcasts to press releases, which means greater pickup of the information by bloggers and others.
Websites and Social Media: Marketing Voices Special Edition from AdTech
Published by April 27th, 2007 in Marketing Voices. 0 CommentsDownload MP3
The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech conference, Rice tells Marketing Voices’s Jennifer Jones about how using social media works well on a site, and all about the Website awards (whose deadline, by the way, is May 31, 2007).
SEO: The Best Way To Get People to Your Website
Published by March 4th, 2007 in Search Engines and Marketing Voices. 1 CommentDownload MP3
Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as possible, it’s critical that the site have good site structure and targeted content. Search is growing exponentially, and most Fortune 500 companies are spending more than $500,000 a year on what Beal calls the the most organic approach to increasing search traffic.
Trade Mags See Future Online, Not In Print
Published by January 21st, 2007 in Marketing Voices. 1 CommentDownload MP3
Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along with some of its competing publications, it’s rapidly replacing the traditional technology trade magazines in its market. Print journalism may not be over, but trade journalism is being seriously revamped, thanks in large part to blogging. The role of the online trade magazine, at least at Gear Live, represents a lot of what has already changed. Andru has some fresh ideas for PR folks who have a story to pitch, and a fresh way to pitch it too — he freely gives out his phone number. Want it? Try: (206) 330-2211, and tell him Jennifer Jones sent you.
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