It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle. Pretty impressive campaign.
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BIG FIX WINS BIG IN SOCIAL MEDIA MARKETING CAMPAIGN
Published by November 5th, 2007 in Marketing Voices. 0 CommentsWhat attracts teens to social media advertising
Published by May 14th, 2007 in Marketing Voices. 0 CommentsMy videopodcast with Jasmine Ta, a senior at Milpitas High School was insightful because she was such an impressive, articulate young woman about her use of social media. She likes the ads on AIM and would click on them more readily if they were creative and funny. I found Jasmine after interviewing many teenagers who said they used social media. She was quite a find and thank you to Mary Madden of Pew Internet research for her help.
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Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are working the web. Email is considered the “old way” to communicate according to PEW and the social media sites are JUST the point of departure for most teens. So how can marketers use this data to get to this audience? Jennifer Jones and Madden discuss how to talk to teens today.
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