Strategic communications is an art not a science. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world.
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Influence Strategy: Social Media and the Playmaker’s Standard
Published by October 1st, 2008 in Marketing Voices. 0 CommentsELEMENTS OF INFLUENCE: Making Plays in Social Marketing?
Published by October 6th, 2006 in Marketing Voices. 1 CommentDownload MP3
Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking ability for dissecting spin that is in the blogsphere.
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