Marketing Voices - Weekly Perspectives on Social Media Marketing

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. While talking to me, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact.

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. I spoke to Mark Rotblat, VP of Sales and Marketing for Tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service. It is really easy to use it and lots of marketers are raving about the capabilities.

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture Capital Association May 2008 annual meeting. Doerr and Moritz are among the most successful venture capitalists practicing today.