Liveworld is a social media agency which has implemented programs for companies like HBO, EBAY and Intuit. Peter Friedman, the CEO gives me great perspective on what he feels is important to building brands today with social media. The three steps Peter discusses for a social media program are: 1) Define culture 2) Integrate the community voice into the culture 3) Participate in the community development. Defining the culture of the company through its community is instrumental to making social media work. Listening to what the community is saying then integrating what it says makes the brand voice come alive. Participating in the brand through blogs, podcasts, wiki is the final step. To me, he offers a social media program roadmap very similar to what we follow at PodTech. The cost of doing these steps with LIVEWORLD is not inexpensive. It costs $10,000-100,000 to get it going then $150,000-300,000 to maintain it.So a company has to be committed. But startups have to do it today too and yet they don’t have those kinds of budgets many times. But the program elements are still the same: define culture; intergrate the voice of the community and participate in the community.
Search Results for 'Podcasts'
Social Media is Affecting The Game of Politics
Published by June 18th, 2007 in Marketing Voices. ClosedThe use of social media in politics can drive the use of it in the corporate world, so says Peter Leyden, the Director of New Politics Institute. Peter says that marketers who see the most creative uses of social media should look to the political realm. Peter and I also discussed just how the election will be affected by the candidate’s use of social media. We are already seeing major changes in the impact the Democrats are having because the party which is the “one-down” position can afford to be more creative in their use of tools such as blogs, podcasts etc. to try to better position themselves.
New Methods for Press Release Distribution: Special Edition From AdTech
Published by May 7th, 2007 in Marketing Voices. 0 CommentsDownload MP3
Online press release distribution — it’s the new world of information dissemination. Getting search engine optimization in a press release is valuable to marketers. Joe Beaulaurier, of PR Web, was at AdTech to talk about how PR Web connects podcasts to press releases, which means greater pickup of the information by bloggers and others.
Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media
Published by April 8th, 2007 in Marketing Voices. 1 CommentDownload MP3
Ken Kaplan, broadcast and new media manager for Intel’s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.
Intuit Builds Community Using Social Media Tools
Published by February 25th, 2007 in Marketing Voices. 1 CommentDownload MP3
Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and guardrails — which gives parameters to Intuit employees seeking to create a stronger community. Community forums, blogs and podcasts are all part of the mix, and Wilder describes how Intuit’s customers have become more connected. He talks about making “legal less evil” by striving to partner with the legal department and corporate communications so that Intuit’s community benefits.
Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful
Published by August 27th, 2006 in Marketing Voices. 1 CommentDownload MP3
Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness talks about the benefits of podcasts, what works and what doesn’t. Ness also talks about how to use podcasts when budgets are lean.
Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting.
Published by June 19th, 2006 in Marketing Voices. 0 CommentsDownload MP3
John Furrier, podcasting pioneer discusses with Host Jennifer Jones how podcasts can build a company’s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with the customer.
Providing Brands with Radar: Measuring the Power of Consumer Generated Media
Published by May 22nd, 2006 in Marketing Voices. 0 CommentsDownload MP3
Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes how consumer generated media is evolving and predicts future trends.
Check out his blog at:
consumergeneratedmedia.com
Company’s site at:
NielsenBuzzMetrics.com.
Marketing Voices: Building Stronger Brands with Blogs, Podcasts, and Wikis
Published by May 8th, 2006 in Marketing Voices. 0 CommentsDownload MP3
Jennifer Jones of Marketing Voices interviews Phil Gomes, Vice President for Edelman’s Me2revolution group, the largest independent public relations agency in the world. Jennifer talks with Phil about the intersection of corporate communications and social media. They discuss what social media is best today and how blogs, and podcasts can build stronger brands.
Marketing Voices Debut Podcast: Steve King, Senior Advisor, Institute for the Future
Published by May 1st, 2006 in Marketing Voices. 1 CommentDownload MP3
Marketing Voices features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world.
This week on Marketing Voices: Steve King, Senior Advisor of Institute for the Future, an independent nonprofit research group that works with organizations of all kinds to help them make better, more informed decisions about the future. ITF provides the foresight to create insights that lead to action. King discusses the impact of social media tools on marketing with Jennifer Jones. King also describes what and how large and small companies are using these tools. At the end of the podcast, King states what company he believes is the best marketed company today.
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