| MarketingVoices™ provides weekly, fresh perspectives from innovative technology and marketing leaders examining how social media is changing the world of marketing.
Jennifer Jones is the creator and host of MarketingVoices™ and is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; an executive vice president and general manager of Regis McKenna Inc, where she oversaw work with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations. Contact InfoFor general feedback and questions, contact Jennifer Jones at jennifer@podtech.net. PodTech.net is located at:
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Marketing Guru Regis McKenna On the Power of Social Media
Published by January 1st, 2007 in Marketing Voices. 1 CommentDownload MP3
Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to connect to each other and this is true in every corporate and personal environment. People have to listen to each other to participate. Many corporations are too set in their ways today says McKenna and they will change or slowly become irrelevant. Pulling thoughts from his own research, McKenna describes how radio and TV went through much of the same technology adoption process. Social media is a natural outcome of what we have seen progressing over the last ten years. Marketers must adopt and adapt says McKenna.
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