Jennifer Jones interviewed Intel’s Nancy Bhagat, VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload Lounge, on her strategy and challenges at melding marketing with public relations and advertising today. At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more traditional marketing and communications efforts.
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Insights From Intel On Integrating Marketing, PR and Advertising
Published by October 1st, 2007 in Marketing Voices. 0 CommentsProlific Milpitas High Teen Jasmine Ta and Her Social Media Use
Published by May 14th, 2007 in Marketing Voices. 0 CommentsJasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do to reach her generation. She believes more graphic videos work for boys, and discusses when she reads on-line versus print media.
SEO: The Best Way To Get People to Your Website
Published by March 4th, 2007 in Search Engines and Marketing Voices. 1 CommentDownload MP3
Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as possible, it’s critical that the site have good site structure and targeted content. Search is growing exponentially, and most Fortune 500 companies are spending more than $500,000 a year on what Beal calls the the most organic approach to increasing search traffic.
Good Search Strategies from Bob Heyman of Mediasmith
Published by December 3rd, 2006 in Marketing Voices. 0 CommentsDownload MP3
Lots of provocative thoughts from a search engine guru in this conversation with Bob Heyman, also a well known speaker on Internet marketing and the chief search officer at Mediasmith. He’s also credited with pioneering the agency side of search engine marketing. That’s pretty impressive, considering how search has taken over as THE place where people go first to get information on something.
Heyman believes that search is the most effective direct marketing medium ever devised. We discuss how search is now in the domain of the webmaster more than the CMO and he brings up some very relevant points as to why this should change.
A few lesser-known facts about Heyman: he is a Harvard grad with a law degree and a founding review editor of Comm/Ent, the communications and entertainment law journal. He co-wrote a rock opera called Rock Justice with Marty Balin of Jefferson Airplane/Starship. He was also an entertainment lawyer, represented Maria Muldaur (I assume many of the MVoices readers know her?) and Jefferson Starship and New Riders of the Purple Sage. I am sure I am showing my age here but Jefferson Starship was one of my most favorite groups. This is NOT how I came to find Heyman, but these facts sure make for great interview fodder.
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Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.
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