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Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
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On Social Media: Marketing Wizard Guy Kawasaki
Published by January 14th, 2007 in Technology, Silicon Valley and Marketing Voices. 16 CommentsBlogging Benefits: How Merchant Circle Uses Blogging to Increase Communications
Published by May 29th, 2006 in Marketing Voices. 0 CommentsDownload MP3
Ben Smith, CEO of Merchant Circle, a company dedicated to helping local businesses get more customers quickly, easily and cost-effectively talks with Jennifer Jones about how his Silicon Valley startup uses blogging to communicate with its customers and ecosystem. Ben Smith describes the specifics of how he creates his blog, and what he believes entrepreneurs have to do to make a blog work best for a company.
Mor info at:
merchantcircle.com
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