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Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s Jennifer Jones and notes that he spends 2-3 hours a day blogging. He also goads Robert Scoble (he’s now ranked above Scoble on Technorati). Although he doesn’t actually read any blogs, he says he uses his RSS feed religiously to capture unique blogger fodder.
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Blogging Evangelism Advice From Guy Kawasaki
Published by April 29th, 2007 in Marketing Voices. 4 CommentsTechnorati: The Focus Group for the Web
Published by February 4th, 2007 in Marketing Voices. 4 CommentsDownload MP3
Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and longer for analysis), it’s more like a 60-second turnaround. Technorati indexes what people post within one minute of its posting. The site tracks 67 million blogs in total, and 1.5 million blog posts a day. It has already changed the landscape of marketing, and it definitely alters what companies that care about “listening” need to do.
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