Liveworld is a social media agency which has implemented programs for companies like HBO, EBAY and Intuit. Peter Friedman, the CEO gives me great perspective on what he feels is important to building brands today with social media. The three steps Peter discusses for a social media program are: 1) Define culture 2) Integrate the community voice into the culture 3) Participate in the community development. Defining the culture of the company through its community is instrumental to making social media work. Listening to what the community is saying then integrating what it says makes the brand voice come alive. Participating in the brand through blogs, podcasts, wiki is the final step. To me, he offers a social media program roadmap very similar to what we follow at PodTech. The cost of doing these steps with LIVEWORLD is not inexpensive. It costs $10,000-100,000 to get it going then $150,000-300,000 to maintain it.So a company has to be committed. But startups have to do it today too and yet they don’t have those kinds of budgets many times. But the program elements are still the same: define culture; intergrate the voice of the community and participate in the community.
Search Results for 'WIKI'
WIKI WISDOM: Tips from a Social Media Maven
Published by September 25th, 2006 in Marketing Voices. Closed
Giovanni Rodriquez formerly the most senior social media guru of Eastwick Communication is out on his own now and offers great tips on how to use a WIKI for corporate marketing. Jennifer and Giovanni discuss best practices in WIKIS for PR firms and how to keep WIKI vandalism at a minimum.
Marketing Voices: Delving Into the Real Value of Wikis
Published by May 15th, 2006 in Marketing Voices. 2 CommentsDownload MP3
Marketing Voices Host Jennifer Jones talks with CEO of Socialtext, Ross Mayfield about wikis and their use for companies both large and small. Jones and Mayfield delve into the real value wikis can provide to marketers and how they changing the face of marketing for both external and internal communications.
Marketing Voices: Building Stronger Brands with Blogs, Podcasts, and Wikis
Published by May 8th, 2006 in Marketing Voices. 0 CommentsDownload MP3
Jennifer Jones of Marketing Voices interviews Phil Gomes, Vice President for Edelman’s Me2revolution group, the largest independent public relations agency in the world. Jennifer talks with Phil about the intersection of corporate communications and social media. They discuss what social media is best today and how blogs, and podcasts can build stronger brands.
Marketing Voices Debut Podcast: Steve King, Senior Advisor, Institute for the Future
Published by May 1st, 2006 in Marketing Voices. 1 CommentDownload MP3
Marketing Voices features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world.
This week on Marketing Voices: Steve King, Senior Advisor of Institute for the Future, an independent nonprofit research group that works with organizations of all kinds to help them make better, more informed decisions about the future. ITF provides the foresight to create insights that lead to action. King discusses the impact of social media tools on marketing with Jennifer Jones. King also describes what and how large and small companies are using these tools. At the end of the podcast, King states what company he believes is the best marketed company today.
Download MP3
The exciting new podcast, Marketing Voices™, features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world. The debut of Marketing Voices™ features PodTech CEO John Furrier interviewing Jennifer Jones, the host of Marketing Voices™. They discuss the growing demand for this timely and relevant podcast, topics to be explored and upcoming guests for the show.
Recent Comments