Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.
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CITIZEN JOURNALISM: EVOLVING RELATIONSHIP BETWEEN PRESS AND PUBLIC
Published by May 19th, 2008 in Marketing Voices. 0 CommentsHandling Negative Attacks From The Blogosphere
Published by April 21st, 2008 in Marketing Voices. 0 CommentsMost of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.
Assessing a Company’s Social Media Position: Adam Metz’s Perspective
Published by April 18th, 2008 in Marketing Voices. 0 CommentsAdam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.
ALLTOP: Guy Kawasaki’s Newest Venture In Social Media
Published by March 3rd, 2008 in Marketing Voices. ClosedGuy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.
Social Media Applications For The Future:MOTO Insights
Published by February 5th, 2008 in Marketing Voices. 0 CommentsDaniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball of social media.
Rafe Needleman of CNET.com:Traditional vs New Media
Published by January 21st, 2008 in Marketing Voices. ClosedMarketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman tells how the views “traditional” versus new media. Audiences are responding to their own passion points and reading the blogs that matter to them he says. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.
Social Media Worldwide: Shel Israel Perspective
Published by January 14th, 2008 in Marketing Voices. ClosedShel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
ww.beingpeterkim.com
Conversation Targeting: Buzzlogic’s Online Opinion Measurement
Published by December 3rd, 2007 in Marketing Voices. ClosedIsolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.
When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.
The bottom line for BuzzLogic customers, according to CMO Bob Schettino in an interview with ClickZ, is that the social media universe can now be managed as one single channel, with the new ability to cut through the noise to the 10 or 20 most influential bloggers — a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”
In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for what you do when taken to task by a blogger. What tips do you have to “fight back”? How do you track and identify these cyber smearers? When do you respond to attacks and when do you leave them alone? How do you most effectively manage a response?
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