Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.
Search Results for 'blogosphere'
Handling Negative Attacks From The Blogosphere
Published by April 21st, 2008 in Marketing Voices. 0 CommentsMeasuring Social Media:Marketers Get on Board!
Published by October 14th, 2007 in Marketing Voices. 1 CommentTracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.
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Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his role as founder, and what he believes are the sites greatest assets.
How to Implement a Corporate Social Media Strategy
Published by January 7th, 2007 in Technology and Marketing Voices. 6 CommentsDownload MP3
PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.
Inside Engadget: Insights Into the Popular Web Magazine
Published by November 20th, 2006 in Marketing Voices. 5 CommentsDownload MP3
Peter Rojas, co-founder and editor-in-chief of Engadget tells Jennifer Jones all about his publication — why he started it, what makes it unique in the blogosphere and what the best way is to contact him and his reporters. Engadget offers obsessive daily coverage of everything new in gadgets and consumer electronics.
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Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.
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