Search Results for 'football'

Blogging The World Cup with Coca-Cola™

Published by Jennifer Jones July 10th, 2006 in Marketing Voices. 2 Comments

Download MP3
Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing to a new level.

For more info:
WeAllSpeakFootball.com

Photos at:
Flickr.com

Tags: , ,