Chris Yeh CEO of USTREAM was an energetic, fun interview talking about video and its use in marketing. It is well documented that video makes podcasting more viral. Now with USTREAM and the capability to go live interactive video it seems as though marketers can have a playground for trying new ideas. After talking with Chris, I was struck by how many choices marketers have now if they are bold. Convincing management to try new ideas such as interactive live video is not simple, but my advice is to try something small, see if it works and keep building. I am trying to think of ways I can do interactive video for Marketing Voices.
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Interactive Live Video Creates New Marketing Opportunities
Published by June 25th, 2007 in Marketing Voices. 0 CommentsMarketing Voices was one year old as of May 1, 2007. It has been quite a journey. Now the time has come to start blogging too. We need to get the conversation and community for Marketing Voices growing. PodTech has made it easier to do that by our new format.
The idea of having a podcast on how social media is affecting marketing came to me during a conversation I had with John Furrier in May 2005. He was podcasting friends of mine and it hit me that the ability to put content on the web that was targeted, educational and informative and all about marketing and social media was potentially something that could be of interest to marketers. I knew that I did not have anywhere to go that I could learn all about marketing/social media and I decided there had to be more people who had the same needs as I did. John gave me the opportunity to put the show on PodTech.net and the audience has been growing since day one.
Marketing Voices is getting lots of weekly downloads (the exact numbers are confidential) and the community is responding. As Seth Godin said on his podcast on Marketing Voices…Small is the New Big and I am finding that the MVoices audience is very targeted. In our online survey, we found that the majority of the audience is chief marketing officers of technology companies or professional service firms, or CEOs in tech companies and public relations executives.
The practice of marketing is getting blown wide open by social media. That makes it an interesting time to be a marketer. Figuring out what works best with social media practices is what marketing voices is all about. I am always searching the web, and asking the community what is interesting and who could make a great guest. I am open to any and all suggestions. I especially would love to have more international focus– outside the U.S.–and wish that more international marketers weigh in on ideas, companies and guests.
Although we are trying to go to video for the shows, we realize that not all the guests can be videopodcast so I will still be doing some audio interviews as well. I know many of the listeners are on iTunes (the show is only on audio for iTunes) since many people tell me they listen while working out, hiking, or just sitting at their desks working with MV in the background.
Finally, some people have asked me why I use the phrase…may all the voices you hear be marketing voices at the end of each podcast…it is meant to be fun. My 15 year old son and I were brainstorming one night about a tag line to the show and we came up with it so it. It has no “hidden” meaning. So thanks for listening.
Pete Blackshaw of Nielsen Buzzmetrics Back by Popular Demand
Published by December 10th, 2006 in Marketing Voices. 4 CommentsDownload MP3
Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the companies that will be successful are the ones developing both offensive and defensive radar for their customers. Nielsen is the leader in global measurement and it’s on the cutting edge of new ideas where they are establishing frameworks to give to marketers. Nielsen is just beginning to rank video, which is really in its infancy. Podcasting metrics are also elusive for them according to Pete, but they are working on it. Nielsen Buzzmetrics is the firm that helps companies promote and protect their brands through the measurement, analysis, and interpretation of CGM - or online word of mouth - across forums, message boards, social networking sites, direct company feedback, online communities and blogs.
Besides being CMO of Nielsen, Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA). He is definitely one of the leaders of CGM marketing today and we’re very excited to get him on MVOICES again.
Venture Capitalist’s Success Using Social Media
Published by November 12th, 2006 in Venture Capital and Marketing Voices. 0 CommentsDownload MP3
Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships with entrepreneurs given the blog’s unusual focus. The firm recently launched a podcasting series called VC-InsideOut that delves into current issues relating to entrepreneurs starting new businesses and corporate governance best practices for venture backed companies. The podcasting series is receiving praise from the VC community. Much of what LVP is doing with social media is applicable to every professional services firm.
Podcasting Power: Intel’s Innovative Use of Social Media
Published by July 31st, 2006 in Intel and Marketing Voices. 4 CommentsDownload MP3
Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand.
Podcasting Power: Juniper Networks Doubles Growth of Their Community
Published by July 2nd, 2006 in Marketing Voices. 4 CommentsDownload MP3
Kelly Wagman, Head of Customer Relationship Marketing for Juniper Networks tells host Jennifer Jones how Juniper’s podcasting has extended the size of their community in just six months. Kelly delves into the specifics on what Juniper has done well, and how they have used podcasting to leverage their brand with specific audiences.
Social Media Distribution: How to get blogging and podcasting content to the world.
Published by June 26th, 2006 in Hot Startups and Marketing Voices. 2 CommentsDownload MP3
Feedburner CEO Dick Costello talks to Jennifer Jones about how to take the complexity out of publishing consumer generated media. They discuss what more than 200,000 Feedburner customers already know—how to best move their material to the web.
Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting.
Published by June 19th, 2006 in Marketing Voices. 0 CommentsDownload MP3
John Furrier, podcasting pioneer discusses with Host Jennifer Jones how podcasts can build a company’s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with the customer.
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