Weekly Perspectives on Social Media Marketing
Neil Patel tells how he makes blogs like Techcrunch, Guy Kawasaki and Jason Calacanis successful. He has tagging strategies, and search engine optimization capabilities. All of it works for his customers like GM and American Greetings as well as top 100 bloggers.
Neil is a well known consultant who was eager to help PodTech too. Content is king though says Patel. You can not get anywhere without it. Maybe that is why Guy and others spend so much time making their blogs content-rich.
Download MP3
Online press release distribution — it’s the new world of information dissemination. Getting search engine optimization in a press release is valuable to marketers. Joe Beaulaurier, of PR Web, was at AdTech to talk about how PR Web connects podcasts to press releases, which means greater pickup of the information by bloggers and others.
Download MP3
Bruce Clay, a leading search engine optimization expert, speaks with Marketing Voices about how important it is for a business to be on the first page of Google. There are secrets to getting on that first page. It is all about a site being written properly and using key words effectively. Sites today have to be optimized or they won’t be found.
Download MP3
Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as possible, it’s critical that the site have good site structure and targeted content. Search is growing exponentially, and most Fortune 500 companies are spending more than $500,000 a year on what Beal calls the the most organic approach to increasing search traffic.
Download MP3
Lots of provocative thoughts from a search engine guru in this conversation with Bob Heyman, also a well known speaker on Internet marketing and the chief search officer at Mediasmith. He’s also credited with pioneering the agency side of search engine marketing. That’s pretty impressive, considering how search has taken over as THE place where people go first to get information on something.
Heyman believes that search is the most effective direct marketing medium ever devised. We discuss how search is now in the domain of the webmaster more than the CMO and he brings up some very relevant points as to why this should change.
A few lesser-known facts about Heyman: he is a Harvard grad with a law degree and a founding review editor of Comm/Ent, the communications and entertainment law journal. He co-wrote a rock opera called Rock Justice with Marty Balin of Jefferson Airplane/Starship. He was also an entertainment lawyer, represented Maria Muldaur (I assume many of the MVoices readers know her?) and Jefferson Starship and New Riders of the Purple Sage. I am sure I am showing my age here but Jefferson Starship was one of my most favorite groups. This is NOT how I came to find Heyman, but these facts sure make for great interview fodder.
Marketing Voices is produced by
PodTech.net
Recent Comments