Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.
Search Results for 'social media strategy'
Assessing a Company’s Social Media Position: Adam Metz’s Perspective
Published by April 18th, 2008 in Marketing Voices. 0 CommentsHow Social Media is Impacting the Corporate Marketing and PR Functions
Published by April 8th, 2008 in Marketing Voices. 0 CommentsClick here for the Comrade Discovery Doc (PDF)
There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.
Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
www.forrester.com/marketingvoices.
Kim’s blog is:
ww.beingpeterkim.com
Insights From Intel On Integrating Marketing, PR and Advertising
Published by October 1st, 2007 in Marketing Voices. 0 CommentsJennifer Jones interviewed Intel’s Nancy Bhagat, VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload Lounge, on her strategy and challenges at melding marketing with public relations and advertising today. At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more traditional marketing and communications efforts.
Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.
Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.
Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix and the History Channel is the smartest strategy, says Tippins. Tippins has been a social media expert since 1993 and her work has appeared all over the Web.
How to Implement a Corporate Social Media Strategy
Published by January 7th, 2007 in Technology and Marketing Voices. 6 CommentsDownload MP3
PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.
Venture Capital and Social Media Marketing Perspective
Published by October 29th, 2006 in Venture Capital and Marketing Voices. 1 CommentDownload MP3
Keith Benjamin, managing director of Levensohn Venture Partners speaks candidly about today’s average consumer’s social and buying habits and how they are affecting his investment strategy. Benjamin explains why marketers should be considering the impact of social media on their marketing strategy and programs.
Seagate’s Social Media Strategy: Doing It Right
Published by October 15th, 2006 in Marketing Voices and Seagate. 5 CommentsDownload MP3
Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use the media and how management measures its success.
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